The old Shakespearean line ‘a rose by any other name’ is used to prove that all you need to know is what something is, not what it’s called – and it’s certainly true when it comes to rebranding a leading Gold Coast venue hire facility.
V8 Supercar driver Paul Morris has relaunched his $8 million Driving Centre at Norwell – which includes an excellent conference centre and venue for all sorts of functions– as the Norwell Motorplex.
The decision to rename the facility as the Norwell Motorplex was made to highlight all the activities the centre hosts, which include the conference centre, a highly regarded defensive driving school and the V8 Supercars Official Drive Experience.
First opened in 1990, the Norwell Motorplex was a partnership between racing legend Frank Gardner and Paul Morris’s father, Terry.
While the facility was designed to be a defensive driving school without equal, the founding directors were also savvy enough to realise it would have broader appeal if they created conference facilities that would make it a great venue hire facility, hosting drive days, vehicle launches and product launches.
As a result, the Gold Coast conference set-up offers all you would expect, with excellent conferencing facilities, large spaces for entertainment and displays, branding opportunities throughout, a great race-themed bar area and exceptional on-site catering and audio-visual hire.
Of course, there is more to this Gold Coast conference centre than any other, because you can ask the team at the Norwell Motorplex to create a tailor-made drive/ride/race experience for your clients. That way, they can take a break from the corporate world to improve their driving skills or experience the excitement of a V8 Supercar.
As well as taking away the message your conference has been planned to give them, they take away the gift of better driving skills as a result of the whole experience they can have at Norwell Motorplex.
So, no matter whether you are planning a conference, a product launch, an incentive program, a corporate challenge or a team-building exercise, the combination of activities on offer at the Norwell Motorplex will ensure it’s an event to remember.
Go ahead and create the checklist for your next conference or event. Whatever you believe you need, the Gold Coast conference centre at Norwell Motorplex will tick all the boxes in terms of facilities.
Talk to the team about anything extra you need and you’ll also find the Norwell Motorplex staff eager to help. After all, they’re just as keen as you for 100 per cent success, because they have a vested interest in making sure no other Gold Coast venue hire can measure up!